Near-by Store Off Campus

The Big question my Opinion Editorial will be answering will be "What should we do?", also known as a policy claim. The topic of the editorial is going to be about why an entrepreneur should consider opening up a large grocery/retail store within walking distance of campus to compete with the bookstore and The Creamery on Ninth's prices. Providing an alternative place for consumers (students) who do not have proper transportation to shop at will ultimately lower prices and provide a larger selection of goods to be purchased. The claim will be "Due to the current monopoly placed upon incoming freshman without transportation, an alternative shopping place should be added close to campus to benefit students".
As I write this essay, the biggest struggle I will have to overcome is convincing the audience that I am a person with some good ideas to improve campus live and not just some little freshman boy whining about how hard he thinks life away from home is. It will be good if I make it known early on, however, that the purpose for writing this opinion editorial is that I am a student living on campus that has experience with living on campus and the setbacks involved. Hopefully, anybody that has ever been a freshman in college before will be able to relate and feel a little empathy. I will try to connect with the BYU community by relating with them their experiences with buying books from the bookstore. I will discuss how they may have felt after buying a book at the bookstore and later finding out that they could have bought the same book online or elsewhere, for a much lower price. Stirring these memories will help them remember, and they will be ferociously angered.
My claim is answering the question of "What should we do by clearly stating a solution that would easily solve students' problems with finding sufficient supplies for their day-to-day lives.
To be convincing, I will have to have authority.To make myself a more convincing authority, I will make sure to use a sophisticated style of writing that a wise person would normally use. People will be more willing to listen to the advice of a seemingly wise person rather than someone who uses slang words and a 6^th grade vocabulary. By listing some of the experiences I have had with being a consumer at the bookstore and the creamery on ninth, I will appear to have authority. I won’t have the kind of authority that an expert businessman or college professor may have, but I will be portrayed as an expert at living the life of a freshman, which pertains to the goal of this editorial.