Does the issue exist?

​My opinion editorial is on the pending reopening of the Coca-Cola bottling plant in Kerala India. The issue at hand is that if it opens it will bring much harm to the local people and they are influential enough to bring this to an end once and for all. The question that I want to answer is does it exist? I know that if the word got out that these people were being walked all over just because they don’t know their own human rights, then people would back the people up and put an end to the tyrannical reign of Coca-Cola over the people of Kerala.

​My plan to reach out to my audience is to reach out to their emotions. My audience is predominantly LDS, so they care about the wellbeing of others. I want to start my editorial thesis with a hypothetical situation in which the reader is now the victim. I believe that this would really engage the reader to keep reading and this would help them to care on a more personal level as opposed to being disconnected.

​I would also like to reach my audience by displaying cold hard facts from before the plant shut down. This would put the truth in a very direct and frankly frightening manner.  I want to talk about how 510,000 liters were taken from local wells everyday and for every 3.75 liters of water used by Coca-Cola 1 liter would become product and the other 2.75 liters would be converted to toxic waste. I would also emphasize the fact that Coca-Cola doesn’t plan on implementing any sort of change so the results will be identical. I will also do a section in my article about the good that the Coca-Cola industry will be doing for India’s economy in order to present the other side of the argument and to show that I am well informed on the issue.

​To conclude, I present a call to action. Now that my audience is very aware of the issue at hand it will be time to present a simple solution. I will encourage that people simply become vocal. Display the issue on social media. Show the world that what Coca-Cola is doing is illegal in the United States and should be illegal all over the world. This will be a good way to sum up all of my ideas and bring my argument to a close. The most difficult part of writing this will be engaging my audience, but I am sure that I can reach out to the humanitarians in them.